# Marketing Strategy We decide who to sell to, what to offer, where to find customers and how much to spend. We set up statistics so you can see what brings sales. ## When it helps - You are launching a business or product, or entering a new market. - You advertise, but it is unclear what works. - The budget is split by gut feeling, and you need priorities. - Marketing and sales don’t work together. ## What’s included - **Strategy session:** A meeting with management and a short list of what to do first. - **Marketing strategy:** A full document: who we sell to, how we stand out, where we find customers, how much we spend, the plan and the numbers to track. Plus statistics set up. - **Marketing check:** Find where customers and money are lost, and what to do about it. - **Statistics setup:** Separate from strategy: we connect the website, ads and CRM so you can see where sales come from. - **Ongoing support:** Regular meetings, results reviews and plan updates. ## Everything we do - We get to know your business, product, numbers and current advertising - We study the market, competitors and customers - We choose which customers to focus on - We put into words how you are different and what you offer - We choose where to find customers and plan their path to a purchase - We make an action plan and split the budget - We decide which numbers to track - We connect website statistics, ads and CRM so you can follow a customer from click to sale ## How we work - We talk to management - We study the market, competitors and customers - We review current advertising - We set up statistics - We discuss the draft strategy - We hand over the final version and a 90-day plan ## What you get - A strategy: who we sell to, where and with what budget - A 3–12 month plan, with the first 90 days in detail - Clear numbers to track - Statistics from click to sale ## How we measure results Leads, sales, how much it costs to win a customer and how many leads are a real fit. Plus progress on the plan stage by stage. We test the strategy in practice and refine it with real numbers. ## Good to know Strategy means analysis, decisions, a plan and statistics setup. Running ads, creating content and development belong to the relevant services. ## A scope that fits the task. Pricing follows the agreed work, complexity and support. Ad budgets are paid separately. Overlapping tasks are counted once. ## Works well with - [Search Advertising: Google Ads](/en/services/google-ads/) - [SMM](/en/services/social-media/) - [Websites & business systems](/en/services/websites/) ## Questions ### Will you set up statistics even if someone else runs our ads? Yes. As part of the strategy we connect your website, ads and CRM so you can follow a customer from the first click to the sale, even if you need none of our other services. ### How do you research customers? Using open information: what people search for, what competitors offer and what reviews say. Plus data from your website, ads and CRM. ### Can we order just the strategy session? Yes. You receive the analysis, the plan, the budget split and the measurement setup, and then you can run the ads yourself. Running and improving ads belongs to the advertising services and is quoted separately. ### How long does the strategy take? Usually 2–4 weeks from the first conversation to the finished plan. It goes faster when we get access to your numbers, advertising accounts and sales data early. [Home](/en/) · [Services](/en/#services) · [How we work](/en/#approach) · [About us](/en/#about) · [Book a call](/en/book/) · [Privacy](/en/#privacy)